The LifeProof Ice Project

LifeProof Ice Project Blog

Chances of Meeting a Polar Bear? – High!

Here at LifeProof, we love to push the boundaries of what was previously thought possible! That’s why we are thrilled to announce our sponsorship of the Ice Project – an inspiring expedition by adventurer duo Mike O’ Shea and Clare O’Leary who seek to be the first people to walk to the North Pole in over four years!

The LifeProof Ice Project adventure begins on February 14th, 2014 with the team expected to finish on April 25th, 2014. The grueling 778km expedition starts at Ward Hunt Island, off the north coast of Canada, taking approximately 60 days to complete.

team LifeProof ice project

Our famed duo is well positioned to make the expedition to the North Pole a success having completed the fifth crossings of both the North Patagonian Icecap and Lake Baikal in 2012 and 2013.

Making their mark in history the LifeProof Ice Project team will burn up to 9,000 calories per day and are expected to lose up to 44lbs in weight over the duration of this epic voyage. The expedition is the energy equivalent of running two marathons daily for around 50 days consecutively!

The North Pole is regarded as the toughest expedition in the world and has been quoted by Reinhold Messner as being “ten times harder than Everest”. The fact that only 130+ people have ever arrived on foot gives a clear statement of the challenge of completing this journey. Over the last century the sudden melting of the polar ice has now virtually eliminated the possibilities of ever walking there again. Current conditions in 2014, with the change in the jet stream, have facilitated a good freeze and this may be the last chance for anyone to reach the North Pole on foot!

Mike O Shea’s climbing career began at the age of 13 when he started climbing in the McGillicuddy Reeks near his home-place in County Kerry, Ireland. His adventurous spirit led him to be one of the first people in Ireland to gain the Gold Gaisce Presidents Award. From here he went on to climb extensively in the European Alps and internationally.

Clare O’Leary is an accomplished adventurer with many seasons on the world’s great mountain ranges and Polar Regions. In 2012 Clare was named as one of Ireland’s Top 25 Most Powerful Women and awarded the Trailblazer Award by the Women’s Executive Network. As part of the Ice Project she has crossed the North Patagonia Ice Cap and Lake Baikal in Siberia. Clare hopes to complete the three poles with this North Pole Expedition.

LifeProof Ice Project expedition

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